Senior Marketing Analyst

Who are we?

AppQuantum is an international mobile free-to-play game publisher. Our company was founded in 2017 and is successfully growing and scaling! 

We help talented developers around the globe focus on making mobile games they love. We publish their games and increase their revenue, so they can produce worldwide hits. 

AppQuantum is renowned for its popular titles, including Legend of Slime, Gold & Goblins, Idle Lumber Empire, and Idle Outpost, among others.

The company is headquartered in Cyprus. Our team has 140+ people working from 18 locations, and we’re constantly looking for new professionals!

We are looking for a talented Senior Marketing Analyst to join our team!

What are you working on?

• Genres: Casual
• Platforms: Mobile

For which tasks (responsibilities)?

Key Responsibilities

• Analyze marketing and customer acquisition data to provide valuable, data-centric insights and solutions

• Present insights to stakeholders

• Build data visualizations to deliver insights related to media campaigns and customer retention strategies

• Collaborate with different teams to ensure marketing campaigns are optimized based on data findings

• Contribute to campaigns’ development, from forecasting to defining metrics

• Apply statistical modeling techniques using SQL, Python, or R to identify effective growth strategies

• Develop insights to drive optimizations across all channels

• Create standardized dashboards and ad hoc reports to inform business decisions, with a focus on automation and scalability

• Translate business requirements into engineering requirements and coordinate with Data Engineering to build solutions

• Provide actionable results to guide strategic direction and day-to-day decisions

• Detect fraud

• Develop ROI models and KPI calculations

What kind of professional are we looking for?

Skills, Knowledge & Expertise

• Deep knowledge and practical experience with SQL

• Experience using scripting languages (R/Python) to automate processes

• Proficiency in developing and maintaining reports in Tableau or other data visualization tools

• Experience with customer acquisition, re-engagement, and retention processes

• Commercial experience with marketing analytics

• Understanding of attribution models and key marketing effectiveness metrics

• Skills in fraud prevention and detection

• Effective communication skills to present information to both technical and non-technical audiences

• Experience with Mobile Measurement Partners (MMP) like Adjust or AppsFlyer

• Knowledge of Mobile Advertising Identifiers

• Understanding of the SCAN framework (SKAdNetwork)

What are the conditions and bonuses?

Benefits

• Flexible work environment: work remotely from home, in one of our offices in Cyprus or Armenia, or from coworking spaces in Georgia and Poland

• Paid holidays and sick leave to prioritize your health and well-being

• Competitive salary based on interview results and annual performance reviews

• Bonus system tied to the company's success and performance

• Opportunities to attend conferences, workshops, and meetups

• English classes

• Cool corporate parties and team-building events

• Holiday Gifts: celebrate special occasions with thoughtful holiday gifts from the company

• Free lunches in our offices: enjoy a pleasant time over a meal with your colleagues

Join AppQuantum, and let’s have an incredible journey together!